What's Dunhill SWITCH cigarettes all about?

what's the difference? how is it refreshing? I don't get it... my friend was smoking a fag and I took one puff, I didn't feel or taste anything different.|||Dunhill SWITCH features a unique inner wrapping named RELOC. The ideal that Korean-based company (BAT) said the RELOC enables double protection of ciggies this then maintains fresh quality of the tobacco which continues once opened.